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Our Mission

“Start by doing what’s necessary, then do what’s possible, and suddenly you are doing the impossible”

-St. Francis Assisi


The purpose of  Passionate About Pink (The National Breast Cancer Awareness Foundation Inc.) is to educate and raise global awareness, through support, programs, health conferences and activities that inform and educate women and men on the benefits of the early detection of breast cancer.

To provide support, education, and health care resources to populations of uninsured or under-insured women with limited information globally.

To Save Lives by helping to find a cure for breast cancer through research.

By empowering and educating women globally.